We need creativity to break free from temporary frameworks, which are formed after a series of specific experiences.
– EDWARD DE BONO
In creative thinking within interactive technology, because this is a constantly evolving field, collecting a large amount of information and synchronizing with the world is a very important first step. Additionally, understanding user experience design in interactive technology allows us to communicate messages without overly relying on interactive technology, which could hinder message delivery, nor providing too much information that makes the interaction overly tedious. Having a background in artistic creation is a useful tool during the creative ideation process, instinctively trying new paths to create interactive methods; having experience in interactive design ensures that the creative ideation does not become too far-fetched, enabling us to use new interactive methods that surprise users while allowing them to engage immediately, and our goal is to have them smiling throughout the process.