Just as the Greek letter π has two legs, a π-shaped person refers to someone who possesses two areas of expertise.
-Kenichi Ohmae

People who can cross disciplines will always cross disciplines. In this age of technological explosion, it is no longer permissible to remain within a single discipline. When creativity is intervened by new technology, artists need to know how to code, engineers need to have an aesthetic sense, and managers need to understand every step to integrate the project. Interaction has made user experience design an indispensable discipline. The combination of performance and interactive media technology has already become a trend, as there is experience collaborating with performers, including VJs, DJs, runway models, dancers, and musicians. They understand that in a performance, unlike installations, there is no room for adjustments; everything must be presented perfectly in the moment. The design of the program structure must be completed in advance, and settings must be flexibly adjusted according to the situation during rehearsals.

We need creativity to break free from temporary frameworks, which are formed after a series of specific experiences.
– EDWARD DE BONO

In creative thinking within interactive technology, because this is a constantly evolving field, collecting a large amount of information and synchronizing with the world is a very important first step. Additionally, understanding user experience design in interactive technology allows us to communicate messages without overly relying on interactive technology, which could hinder message delivery, nor providing too much information that makes the interaction overly tedious. Having a background in artistic creation is a useful tool during the creative ideation process, instinctively trying new paths to create interactive methods; having experience in interactive design ensures that the creative ideation does not become too far-fetched, enabling us to use new interactive methods that surprise users while allowing them to engage immediately, and our goal is to have them smiling throughout the process.

The medium is the message.
-MARSHALL MCLUHAN

In media art, it is not only necessary to have imaginative thinking, but also to present context, depth, layers, and aesthetics, allowing viewers to dig deeper layer by layer. Since creation is done through new media, more research is needed in user experience design, considering the user’s positioning within the work and how interaction can change the presentation of the work. Whether it is virtual reality, augmented reality, mixed reality, motion interaction, image recognition, mechanical power, or sensors, we have over 7 years of creative experience and can calmly handle different problems, which is our greatest advantage.

The text is born, the author is dead.
-ROLAND BARTHES

In interactive development, it is a never-ending road, with technology constantly advancing, from the Bluetooth connection of the Wii controller, Kinect motion sensing, to the interactive design of VR glasses. In the future, there will be even more different possibilities, such as robotic arms, neural network applications, and so on. We are a laboratory and a development department, just like the ‘new’ in new media, which makes people itch with excitement yet does not stop us from pursuing and creating possibilities. The integration of software and hardware is what we excel at.