With the advent of the new retail era and the concept of the rapid development of the Internet of Things, in the retail physical storefront, consumers are better informed through connected devices and combined with online and offline communities to enhance consumer participation and connections. , Consumer shopping behavior has been changing, and overseas department stores and large-scale retail industries have been deployed early. In contrast, although Taiwan is proud of electronic technology, it has not yet understood consumer behavior patterns and preferences in retail stores (Community (Internet, product evaluation, real-time feedback, shopping experience), can not rely solely on the sales capacity of service personnel, these are the direction of future service planning thinking.
Project innovation focus
1. Value-added experience merchandise display rack
This service integrates the application of hardware and software completely, and mainly serves the retail physical storefronts to quickly connect the goods on the display shelf to the network, and use interactive technology to interact with consumers in real time (after picking up the goods, you can immediately see the model after use) , Bring a unique shopping experience and provide immediate product promotion information.
2. Online community / commodity big data integration platform
In addition to the value-added experience service on the consumer side, this service also includes the extensibility data available to the store, such as the number of times each product is picked up by the consumer, and then integrates product information, sales volume and each product is independent Data such as the evaluation of the online community allows managers to use big data to manage the pricing and direction of commodities.